PREMIUM
SPIRITS MARKETING AND CONSULTING |
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| PAUL ARTRIP Archive
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April, 2008
Maui Rum
Hawaii’s sugar cane finds a great final destination
in bottles of Maui Rums. Haleakala
Distillers (www.haleakaladistillers.com
or www.mauirum.biz ) hand craft a super
lineup of rums. I have tried them all as a judge in competitions, and presented
them in tastings as well.
The MAUI PLATINUM RUM is clear with a buttery nose fronting the expected
gentle, grassy, sweet notes of the sugar cane. The flavor is closer to a
good cachaca than a typical bland rum found here in the USA; sugar and dairy
notes combine with herbal and grassy tones. A very good mixer.
The MAUI DARK RUM has a gentle, soft nose of brown sugar and dairy with
a lighter cane back note. The taste is of molasses and herbs with a light,
dry finish. Very good mixer for Rum & Cola, a Mai Tai or a Painkiller.
For you mixologists out there: it makes a great floater on top of that special
boat drink.
The MAUI GOLD RUM has an outstanding butter/dairy nose – creamy, rich,
smooth, with a slight burnt sugar finish. The color is burnished bronze.
The taste is surprisingly subtle yet well-produced. Whiskey notes shine
throughout. The aging of this rum is nicely done. It is enjoyable with a
bit of ice, or also with soda/tonic water (your choice). It is an excellent
mixer, but don’t hide this rum under a frozen drink – it’s
too good!!!!!
The MAUI GOLD RESERVE elevates the Gold Rum to higher sophistication with
a more mature, complex nose and palate. The whiskey notes shine through
but do not overwhelm. I prefer it with a touch of water or a chip of ice
– the complexity really comes out that way. On a hot day, two ice
cubes and a splash of soda water makes a superb ending to the day.
BRADDAH KIMO’S DA BOMB 155 PROOF EXTREME RUM I cannot say enough good
things about this rum, starting with the name and ending with the quality.
Normally, I am not a huge fan of overproof rums. This rum shows that you
can invest effort into quality products regardless of category, with real
success. This rum is truly ‘Da Bomb’, at 155 proof. The nose?
Superb for an overproof: amazingly gentle, with spun sugar, caramel and
buttery notes. The taste? WOW!!!! You get a flavor glimpse of the nose notes
before a warm vaporous explosion fills your mouth and finishes still warm
with a bit of toasted sugar. It’s a ride, folks. Not medicinal or
industrial like so many overproofs, this rum is what Caribbean expats miss
about their home island when they drink rum somewhere else. This is a mixer
that obviously must be respected due to its proof, yet adds quality and
desirable flavor to the boat drink of your choice and not just a ‘kick’.
No wonder that the 2007 American Distillers Institute awarded a Gold Medal
in its Rum Competition for this spirit. Congrats, Braddah Kimo!
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