PREMIUM
SPIRITS MARKETING AND CONSULTING |
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PAUL ARTRIP Older Events
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Venetian Pool, Coral Gables, Florida March 2008

When you have the opportunity to attend one of Robert Burr’s Gifted
Rums tasting events in Coral Gables, Florida, get on a plane/take the train/find
a trustworthy horse and GO! His series of rum tastings are superb (he’s
the good looking guy in the photo). This one was even more special, as it
was also the release event for his ‘Gifted Rums’ Guide. A notable
compilation of rums and related information is presented to the reader in
a clean and enjoyable format. Kudos to Robert, who is a veteran publisher
with a penchant for finding what’s new and knowing what works.
I arrived a day before, to help set up (Robert and I became friends after
meeting at rum competitions). While originally planning to just participate,
I ended up serving as brand ambassador for two of the rums which had no brand
ambassadors at the event. I spent the evening presenting Appleton Rums from
Jamaica, and Cockspur Rums from Barbados. What a treat! I spent hours offering
tastings and comparisons of the different product lines; occasionally a friend
or a guest took pity on me and brought me a different rum from another brand
ambassador to taste – it’s a tough life, but I’m glad to
do it. Dozens of guests roamed the stunningly beautiful Mediterranean grounds
of Venetian Pool while sipping from dozens of rums from around the world.
To quote Jimmy Buffett, ‘It was a pleasure and a hell of an evening’.
Between the event at Venetian Pool, and the festivals in Coral Gables along
their Miracle Mile, I spent a wonderful two days chasing rum. Coral Gables
is a short drive from the Fort Lauderdale and Miami airports. Robert, his
wife Robin, and their son Rob were consummate hosts. While I have them linked
on this website, they deserve their own mention: www.giftedrums.com
If you can ever go, GO.