PREMIUM
SPIRITS MARKETING AND CONSULTING |
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PAUL ARTRIP
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Imagine dozens of distillers and spirits experts, hundreds of cutting-edge bar
owners and bartenders, and thousands of motivated public attendees – now,
put them all in New Orleans at the same time.
Wow.
This is a must-do for all of us who love the alchemy of fermentation, the romance
of spirits. Vodka lovers, rummiers, whiskey aficionados, gin wizards, liqueur
worshippers, you name it. When you get tired, or sensory overloaded, find a
bar or a restaurant in a town dedicated to the palate and the senses. Meet your
friends there or make some new ones. Converse with the bartenders – they
usually appreciate intelligent conversation not beginning with the phrase ‘WHOOOO!’
Talk to accessible experts in whatever field which interests you and just soak
it all in.
I was honored to be part of Ed Hamilton’s rum competition. A well-run
event (as always), we sampled outstanding products over two days of heaven;
Ed also held court two times at the Margaritaville Café to lead sessions
on ti’ punch. Some new rum distilleries were present, as well as many
beloved favorites. Robert Burr of Gifted Rums and his son Rob found themselves
in many of the same locales as I, so we shared many a plate and drink over the
days. Robert also brought his usual splendid selection of rums to keep us company,
just to start us off right before heading out. Jonathan Pogash was wowing everyone
(www.thecocktailguru.com) with his skills at a Clement Rhum cocktail event.
Like I said, heaven.
I saw more quality cachacas and tequilas showing up this year, which is a good
thing for all. A couple of new piscos also made the rounds, as well as wave
after wave of premium spirits from all categories. The mixology lovers found
all of the seminars and sampling they could handle, with a legion of featured
cocktails throughout the event.
While I’m not exactly sure what I’ll be doing next year, rest assured
I will be there again, and looking to do at least two seminars with some of
my friends. Stay tuned, and plan to attend.
Paul
